Description

Learner Guide with Unit Content, Assessment Tasks, Competency Records, Benchmark Answers and Assessment Mapping for BSBMKG623 Develop marketing plans.

This unit describes the skills and knowledge required to research, develop and present marketing plans for an organisation.

The unit applies to individuals working in senior marketing positions who are responsible for formulating a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives. Individuals operating at this level may receive input from people working under their supervision, who collect information required to devise specific marketing strategies and tactics.

FORMAT: Customisable MS Word

Qualifications that include this unit

• BSB60520 – Advanced Diploma of Marketing and Communication
• CPC60220 – Advanced Diploma of Building and Construction (Management)