Description

Learner Guide with Unit Content, Assessment Tasks, Competency Records, Benchmark Answers and Assessment Mapping for BSBMKG523 Design and develop an integrated marketing communication plan.

This unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences.

It applies to individuals working in a supervisory or management marketing or advertising role, within a marketing or advertising team or media organisation.

FORMAT: Customisable MS Word

Qualifications that include this unit

• SIS50115 – Diploma of Sport and Recreation Management
• CUA50815 – Diploma of Music Industry
• BSB61315 – Advanced Diploma of Marketing and Communication
• BSB60515 – Advanced Diploma of Marketing
• BSB60115 – Advanced Diploma of Advertising
• BSB52415 – Diploma of Marketing and Communication
• BSB51215 – Diploma of Marketing
• BSB50215 – Diploma of Business
• BSB50115 – Diploma of Advertising
• BSB40115 – Certificate IV in Advertising
• AUR50116 – Diploma of Automotive Management